Cat Unhappy with Low Quarterly Numbers
The quarterly earnings report at FluffStar Corp., the manufacturer of Mr. Fluffer’s Reconstituted Fish Bits Snack, was released yesterday. The numbers were not good and the company’s stock dove in after hours trading.
FluffStar has suffered declines in key demographics across the board for the third consecutive quarter. Analysts say part of the poor earnings has been due to a sustained salmon shortage in the Pacific Northwest that has put a strain on FluffStar’s supply chain, but also warn that the product has other problems.
"The market for reconstituted fish bits just isn’t what it used to be," said Mark Wasserman, a senior investment advisor at Merrill Lynch. "The cat snack food market exploded in the past decade and there are just a ton of far more appetizing choices now for discerning felines. FluffStar has not innovated.”
A spokesperson for FluffStar said that company CEO Leon Fluffer, a Scottish Fold, was “of course not happy with the report.” The spokesperson indicated that Fluffer would be gathering key executives in the coming days to figure out how to reinvigorate the company.